Fable
Fable Fabrics is a sustainable fabric brand dedicated to crafting eco-conscious textiles that weave together nature’s beauty and the magic of storytelling. Each fabric is thoughtfully designed with a soft, natural color palette that reflects the earth’s essence—blushing rose for warmth, eucalyptus green for a fresh, calming feel, lavender mist for an ethereal touch, and soft coral for a playful pop of energy. Grounded in a clean, neutral white, these hues embody sustainable elegance with a whimsical, creative twist.
Design Approach
We created a visual identity that reflects Fable Fabrics' commitment to sustainability and creativity.
Our approach incorporated soft, nature-inspired hues alongside a balance of classic and modern typography to evoke both whimsy and passion. Every design element was carefully selected to highlight the brand’s eco-conscious ethos while maintaining a playful, imaginative feel.
Messaging & Voice
Fable Fabrics' voice is warm, imaginative, and transparent, with a focus on sustainability and storytelling. Aiming to inspires creativity and responsible living, blending authenticity and invite customers to embrace individuality and eco-friendly choices.
Design Highlights
Color Palette
A soft, nature-inspired hues like blushing rose, eucalyptus green, lavender mist, and soft coral, paired with a neutral white for a clean and balanced look.
Typography
A blend of Playfair for classic elegance and Poppins for modern simplicity, creating a sophisticated yet approachable brand feel.
Logo Design
A minimal yet creative logo that embodies the playful, eco-conscious identity of Fable Fabrics.
Sustainability Messaging
Clear, honest communication of the brand's eco-conscious values, infused into all design elements to reinforce its commitment.
Deliverables
Brand Identity
Brand Strategy
Marketing Collateral
Business Cards
Packaging and Lable Desig
