Glow Getter
Glow Getter is a vibrant skincare brand that merges playful energy with elegant sophistication. The brand aims to make self-care a joyful, radiant experience while embodying a unique, ethereal charm. Glow Getter targets individuals seeking fun, confidence, and a touch of magic in their skincare routine.
Design Approach
Our design approach for Glow Getter focused on blending vibrant playfulness with elegant refinement. We began with in-depth research into industry trends and the brand’s unique positioning. Concept development involved creating a cohesive identity that captures the brand’s lively spirit and sophisticated allure. Execution included crafting versatile brand assets, ensuring they reflect both fun and elegance in all touchpoints.
Messaging and Voice
Voice/Tone: Upbeat, cheerful, and friendly, with a refined and dreamy touch.
Messaging: Encourages a joyful self-care experience, combining playful innovation with sophisticated charm. The language is engaging, motivational, and designed to make self-care feel both magical and accessible.
Design Highlights
Color Palette
Deep blue for sophistication, bright turquoise for clarity, bold golden yellow for warmth, lively coral for dynamism, and vivid green for freshness.
Typography
Combines elegant and playful typefaces to reflect the brand’s unique personality.
Logo Design
Features a primary logo with playful elegance, secondary logos for varied uses, and favicons that maintain brand identity in small formats.
Imagery/Mood Board
Includes radiant, whimsical visuals aligned with the brand’s vibrant and magical theme, such as glowing skin and playful patterns.
Deliverables
Complete Brand Identity Package
The Complete Brand Identity Package for Glow Getter includes a cohesive suite of assets: a primary logo and secondary logos, typography guidelines, and a vibrant color palette. This package provides a unified visual identity with a brand style guide to ensure consistent application across all materials.
Social Media Templates
The Social Media Templates feature customizable layouts for various platforms, using brand colors and typography to create engaging, visually consistent content. These templates include graphics and icons that reflect Glow Getter’s playful yet sophisticated tone.
Imagery and Mood Board
The Imagery and Mood Board capture Glow Getter’s essence with radiant, whimsical photos and playful patterns. The mood board guides the brand’s visual style, showcasing colors, textures, and inspirational images that embody the brand’s joyful and elegant personality.
